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Gain more attention with the EUROVINO Classrooms

The new programme format, consisting of two EUROVINO Classrooms, also offers enhanced visibility: these provide an exclusive platform for masterclasses, product and brand presentations, as well as tastings, directly in the exhibition hall and thus right at the heart of the trade fair action. Six slots are available per exhibition day and per room for interested parties; in addition to the high-quality setting and direct access to a qualified trade audience, these include numerous other benefits, inclusive services and add-ons. Further details and costs can be found here. Until 30 September 2026, interested parties can also secure an early-bird discount for the EUROVINO Classrooms!

“With the EUROVINO Classrooms, we are creating an easily accessible format for expanding and deepening knowledge. This decision is based on the ongoing development and service-oriented approach of our trade fair and its associated formats, which are always geared towards the needs of the market,” explains David Köhler.

EUROVINO Discover Programme announced for 2027

Following its debut at EUROVINO 2026, the EUROVINO Discover Programme is set to continue for the upcoming edition of the wine trade fair. This programme is specifically designed to give international wine regions or countries – which have so far had limited market penetration or visibility in the German-speaking market – the opportunity to showcase themselves in person in Karlsruhe. The Discover Programme thus deliberately targets wine regions and countries that do not feature in EUROVINO’s core concept. At the same time, EUROVINO’s brand essence and its associated focus on the German-speaking market remain intact.

The Discover Programme includes participation as an official EUROVINO Discover Partner, a masterclass on stage in the entrance hall, co-organisation and sponsorship of the networking evening on the Sunday of the fair, and a presentation as part of a shared stand. Further information is available here.

About EUROVINO

Located at the heart of Germany’s four largest wine-growing regions – Rheinhessen, the Palatinate, Baden and Württemberg – EUROVINO is aimed at wine producers, marketers and buyers, with a focus on the German-speaking market.

Everything you need to know about EUROVINO is available at any time at www.eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.

If you have any questions about the study or would like further information, please contact:

Michael Pleitgen, Weinakademie Berlin

Office: +49 (0) 30 650 762 65

Email: mp@weinakademie.berlin

EUROVINO responds to the needs of the industry

’We attach great importance to individual exchange with the industry. The needs identified in this process are directly incorporated into the design of EUROVINO. This is reflected, for example, in a fair price/performance ratio and the further development of our formats and services,’ emphasises David Köhler, leading project manager at EUROVINO.

The latter was evident in many facets at EUROVINO 2026: for example, the Wine Experience, EUROVINO's tasting zone, presented itself with a number of innovations. The Wine Experience Rarities featured exclusive wines that are hardly available in regular shops and could be tasted via digital wine dispensers. Exhibitors were also able to use the Wine Experience Live to hold tastings on site.

In general, the tasting format of the Wine Experience is perceived as added value by visitors and exhibitors alike: ‘I think the Wine Experience is a success because you can taste wines here without any pressure or expectations. I discovered new wines, made a note of them and then sought out the respective suppliers,’ explains Jessica Halliday from erstRebenswert, a wine merchant and wine shop in Bad Soden-Salmünster. Stefan Schwarz, sales manager at the Nik Weis St. Urbans-Hof winery, confirms this: ‘I had visitors who came to my stand specifically because of the wine they tasted at the Wine Experience. I find the Wine Experience format very beneficial.’ The wines and sparkling wines from the Wine Experience, as well as the products presented at the exhibition stands, can also be found in the digital EUROVINO Weinguide, which now includes over 4,000 registered products. This offers exhibitors the opportunity to add another touchpoint to their portfolio. For visitors, it is a research and planning tool that allows them to search for wines, make notes and add comments – an ideal platform for efficient trade fair preparation and follow-up.

EUROVINO as a stage for politics and industry associations

In addition to the formats for trade visitors, EUROVINO once again provided space for representatives from politics and the wine industry to meet and engage in intensive exchange. At the second summit meeting initiated by Messe Karlsruhe and the subsequent tour of the trade fair, Peter Hauk MdL, Minister for Food, Rural Development and Consumer Protection in Baden-Württemberg and patron of EUROVINO 2026, engaged in dialogue with associations, exhibitors and media representatives. Following the tour, EUROVINO also provided a platform for a press conference by the Ministry of Food, Rural Development and Consumer Protection (MLR). Minister Hauk, together with Dietrich Rembold, President of the Württemberg Winegrowers' Association, and Holger Klein, Managing Director of the Baden Winegrowers' Association, presented a new support project for viticulture.

‘Minister Hauk's visit and patronage confirm the relevance of EUROVINO and the topics presented here, while at the same time underlining the importance of our trade fair for the wine industry in Baden-Württemberg and far beyond,’ concludes René Naumann, division manager at Messe Karlsruhe and also responsible for EUROVINO in this role, while looking forward to the 2027 edition: Even before the end of the trade fair, numerous exhibitors have already confirmed their renewed participation.

EUROVINO 2027 will take place on 28 February and 1 March.

Further press information and images relating to EUROVINO 2026 are available at any time in the press area of the website. A press release on the award ceremonies at EUROVINO is also available there.

This year, Mexican wine producers are also exhibiting for the first time as part of the new EUROVINO Discover Programme at the trade fair for wine. This cooperation with Mexico will also be reflected in the integration of Mexican cuisine and music at the EUROVINO networking evening and a masterclass on Mexican wines on the Monday of the fair from 11.30 a.m. on the stage in the entrance hall. The Discover Programme is intended to give international wine regions or countries that are not included in the core concept of EUROVINO the opportunity to showcase themselves at EUROVINO with stand presentations, workshops, masterclasses and similar activities.

"We are delighted that Mexico is participating in the new Discover Programme as a partner of EUROVINO, following on from Consul Cecilia Villanueva Bracho's visit to last year's EUROVINO. The cooperation illustrates that even wine-producing countries that are not yet so strongly represented in the German-speaking market see EUROVINO as a relevant platform for increasing their own visibility," explains David Köhler, leading project manager of EUROVINO, adding: "The Discover Programme is therefore an enrichment for all sides – at the same time, the core brand of EUROVINO and its associated focus on the German-speaking and European market remain intact."

Wine Experience and EUROVINO Weinguide offer added value

The range of wines and sparkling wines on offer at the wine trade fair can be discovered not only at the exhibitors' stands, but also in the Wine Experience, the tasting zone of EUROVINO. This offers companies without a stand on site the opportunity to present their alcoholic and non-alcoholic wines and sparkling wines at EUROVINO, while also giving exhibitors with their own stand space the chance to add another touchpoint to their trade fair appearance. One new feature is the Wine Experience Rarities, which presents exclusive wines that are hardly available in regular retail outlets. This curated tasting concept gives trade visitors targeted access to exceptional rarities! Visitors can taste up to 15 selected wines by scanning their visitor pass at digital wine dispensers. All wines tasted are automatically recorded, and visitors receive the complete wine data by email afterwards.

Another tool, the EUROVINO Weinguide, also plays an important role in the context of the Wine Experience. This guide contains both the wines of the exhibitors on site and the products that are exclusively presented in the Wine Experience and offers visitors a digital research and planning tool that allows them to search for wines, make notes and add comments – an ideal platform for efficient trade fair preparation and follow-up!

Masterclasses, tours and new award format celebrate their premiere

On site, visitors to EUROVINO 2026 will be able to experience various masterclasses on the conference level for the first time as part of the accompanying programme. The formats of the Sparkling Festival, by Ardau Weinimport, Schlumberger and Villa Maria New Zealand presented by Wein Wolf focus on sparkling wines and various wine regions and countries. Further information on the masterclasses, including registration, can be found at eurovino.info/en/masterclasses.

Another premiere at EUROVINO will be the organic tasting tours by ECOVIN, the German Association of Organic Viticulture, on the topics of sparkling wines, Piwi, non-alcoholic alternatives and natural wines. The tours are free of charge for visitors and can be booked via the EUROVINO ticket shop at eurovino.info/tickets.

Further insights into various industry topics will also be provided by the Expert Area at a total of four consultation counters and during keynote speeches in the Speakers' Corner, which is being integrated for the first time. Also new this year: slots for individual questions and consultations at the counters can be booked in advance. Click here to book an appointment.

The EUROVINO programme is rounded off by various award ceremonies. This year, these include the Fair Wine Award, New & different – the EUROVINO Innovation & Marketing Award and, new this year, the Golden Grape Awards from premium partner wein.plus. For more information on this and all other programme formats, visit eurovino.info/programme.

About EUROVINO

Located in the center of the four largest German wine-growing regions of Rheinhessen, Pfalz, Baden and Württemberg, EUROVINO is aimed at wine producers, marketers and buyers focusing on the German-speaking and European sales market. Additional content on EUROVINO is available on the trade fair's website at eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.

Accompanying programme: Outlook on Expert Area, tours and awards

Based on EUROVINO's focus on presenting the exhibitors' product portfolios, the programme for the wine trade fair has been deliberately designed to complement this:

One format that will return in 2026 is the Expert Area, which will now be located in the dm-arena, the exhibition hall, with a new concept and layout. The basic idea behind the Expert Area, which offers individual advice from experts on various industry topics, has been refined for the third edition and now offers the option of booking appointments in advance. The Expert Area is rounded off by keynote speeches from specialists in the integrated Speakers' Corner.

Interested visitors can also gain new insights and inspiration on various topics from the organic tasting tours, which ECOVIN, the German Organic Winegrowers' Association, is offering for the first time at EUROVINO in 2026. Each day of the fair will feature two curated tours on the topics of sparkling wines, Piwi, non-alcoholic alternatives and natural wines. The tours are free of charge for visitors and can be booked via the EUROVINO ticket shop at eurovino.info/tickets, for more information, see also: eurovino.info/programme.

In addition to the information formats mentioned above, various awards will also be presented at EUROVINO: The Fair Wine Award ceremony, which will once again feature a tasting zone on site, will take place during the networking evening following the first day of the fair in the event hall of the Karlsruhe Exhibition Centre. The same applies to the Golden Grape Award from wein.plus, which will be presented for the first time at EUROVINO in 2026.

The EUROVINO Innovation & Marketing Award ‘New & different’, developed by Messe Karlsruhe, will be part of EUROVINO for the second time. This year, the award ceremony will take place on the Monday of the fair.

In combination with the other two award formats, ‘New & different’ does not focus on the content, but on the marketing outside and around the bottle. The evaluation will be carried out by a jury of experts as well as separately by a jury consisting of students from Heilbronn University, which will also highlight the extent to which the submissions appeal to the younger target group. Participation is possible until 31 January 2026. For more information, visit: eurovino.info/award.

About EUROVINO

Located in the center of the four largest German wine-growing regions of Rheinhessen, Pfalz, Baden and Württemberg, EUROVINO is aimed at wine producers, marketers and buyers focusing on the German-speaking and European sales market. Additional content on EUROVINO is available on the trade fair's website at eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.

With EUROVINO 2026 on the horizon, interested visitors can look forward to a curated and therefore reliably well-designed range of exhibitors who will be presenting their portfolio of bestsellers and new products from the wine and sparkling wine sector on site. The wine trade fair thus offers visitors from the retail and catering sectors the opportunity to taste and order high-selling wines that are individually suited to their own range or wine list in a relaxed atmosphere and through personal discussions with the exhibitors. “This is a crucial aspect in strengthening your own quality segment and thus sales to customers and guests in the long term – especially in challenging times and in the context of saturated markets,” emphasizes David Köhler, leading project manager of EUROVINO, adding: “At EUROVINO, visitors will find special wines that will delight their target group and have a positive effect on their wine sales!”

Those interested can also find out more about the wines and sparkling wines presented at EUROVINO online: the EUROVINO Weinguide is a digital platform that provides information about exhibitors' products all year round. The integrated (product) search function is a valuable tool for visitors to use before and after the fair, as is the option to log in, save wines to a watch list, and add your own notes. To discover at eurovino.info/weinguide!

Exhibitor registration in full swing – over 75 percent already sold out

While visitors prepare for their visit to the trade fair and secure tickets, registration for EUROVINO 2026 continues, with over 75 percent already sold out (as of the end of October 2025)!

Wine producers and marketers who would also like to present themselves at Messe Karlsruhe on 1 and 2 March can find all the information they need about booking stands and the various presentation options at eurovino.info/exhibit.

There are various options available for the perfect trade fair appearance – from different complete stand packages, including the EUROVINO complete system stand and the New Style complete stand made from reclaimed wood, with all services included, to your own stand construction. Another placement option is the Wine Experience, EUROVINO's tasting format: exhibitors with a stand on site can give their own product portfolio greater visibility by additionally presenting their wines in the tasting zone. Wine producers and marketers who do not have a stand at EUROVINO can still exhibit their wines on site as part of the Wine Experience, making them accessible to the trade audience.

State Minister Hauk assumes patronage

Peter Hauk, Minister for Food, Rural Development and Consumer Protection Baden-Württemberg, will continue to serve as patron of EUROVINO in 2026. In this context, he emphasizes the importance of the wine industry and related trade fair formats such as EUROVINO: “I am delighted to have taken on the patronage of EUROVINO 2026. Winegrowing, which has a long tradition in this country, makes a decisive contribution to the preservation of our cultural landscape. Our winegrowers therefore deserve every support. There is no doubt that the wine market is currently facing many challenges. That is why it is now particularly important to intensively promote our Baden-Württemberg and German wines as high-quality products. EUROVINO offers an ideal environment for exchange within and with the industry and recognizes the diverse achievements of winegrowers. I wish EUROVINO many good and forward-looking ideas and sales successes in 2026 as well.”

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About EUROVINO

Located in the center of the four largest German wine-growing regions of Rheinhessen, Pfalz, Baden and Württemberg, EUROVINO is aimed at wine producers, marketers and buyers focusing on the German-speaking and European sales market. Additional content on EUROVINO is available on the trade fair's website at eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.

Another placement option is the Wine Experience, the EUROVINO tasting format, which was expanded in 2025 to include the industry theme of alcohol-free: Exhibitors with a stand on site can give their own product portfolio more visibility through the additional presentation of their wines in the tasting zone or add another touchpoint to their trade fair presence. Wine producers and marketers who are not present in person or with a stand at EUROVINO can still exhibit their wines on site as part of the Wine Experience and thus make them accessible to the trade fair public.

More information on the Wine Experience and all other forms of presentation can be found at eurovino.info/exhibit. With registration by 31 July 2025, potential exhibitors can secure the early bird discount!

Another touchpoint for the wines and sparkling wines from the Wine Experience is the EUROVINO Weinguide: In addition to the products from the Wine Experience, the digital platform also holds those of other EUROVINO exhibitors all year round, thus ensuring increased visibility of the range presented at EUROVINO. The integrated (product) search function is a valuable tool for visitors to prepare for and follow up on the trade fair, as is the option to save wines in a watch list and add your own notes after logging in. Discover it at eurovino.info/weinguide!

About EUROVINO

Located in the center of the four largest German wine-growing regions of Rheinhessen, Pfalz, Baden and Württemberg, EUROVINO is aimed at wine producers, marketers and buyers focusing on the German-speaking and European sales market.

Additional content on EUROVINO is available on the trade fair's website at eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.

Innovative concept receives positive response

“If you are looking for the German sales market, EUROVINO is the right place for you as an exhibitor. The second edition of our trade fair for wine has already impressively demonstrated that our concept has been accepted by the industry,” says Britta Wirtz, Managing Director of Messe Karlsruhe, adding: ”We are delighted that with EUROVINO 2025 we have not only been able to increase the number of exhibitors, but also the number of visitors to the same extent. This also applies to the reach of the trade fair. Numerous producers and importers have already booked their stand area for the upcoming EUROVINO.”

Les Grands Chais de France is one of the companies that are already planning their third participation at EUROVINO in 2026. Sandra Gless, Sales Manager, comments on the increased reach: “We welcomed visitors from all over Germany to our stand this year and were able to talk to customers from Munich, Hamburg, Bremen and Berlin, for example. In terms of the number of visitors to our stand, we are also benefiting from our additional image via the Wine Experience: visitors taste the wines there and then come to our stand, which I think is really great.”

The Wine Experience as an innovative tasting zone was expanded at the second edition of EUROVINO and supplemented by the alcohol-free segment. With over 130 wines from around 60 exhibitors, the Wine Experience – Alcohol-Free has an outstanding range of products on offer, which was very well received by visitors, as Sarah Rosie Neumann from Neumann's Wein + Musik in Wetzlar confirms: “Alcohol-free wine is a trend topic that we have noticed at many stands and that you have to try, which is why we think the Wine Experience – Alcohol-Free offer is great.” This also applies to Weingut Dr. H. Thanisch Erben Müller-Burggraef, which is represented as an exhibitor at the Wine Experience – Alcohol-Free. Maximilian F. W. Ferger, Estate Manager, states: “Alcohol-free is still one of the most sought-after categories. We have been playing on this theme for three years in the still wine segment and have now started with a sparkling variant - the theme is not only going through the roof within Germany, but also in exports.”

The non-alcoholic wines and sparkling wines can also be found in the EUROVINO Weinguide, the digital wine database, which currently contains around 3,000 wines and provides EUROVINO exhibitors with permanent visibility all year round and is a comprehensive source of information for their customers.

The relevance of EUROVINO is also evident in light of the current industry situation

“The Wine Experience and the EUROVINO Weinguide are examples of how, with EUROVINO as a whole and our associated formats and services, we offer the industry a tailor-made marketing and sales platform that helps to place the right topics and products, establish new contacts and strengthen existing ones in these challenging times,” emphasizes David Köhler, Project Manager of EUROVINO.

Markus Klumpp, Managing Director of Weingut Klumpp, also accentuates the relevance of a trade fair presence, especially in view of the current challenges: “A lot is happening in the wine sector at the moment. In view of the current mood and the economic situation of many industry players, it is important to be active and present at EUROVINO.”

The current challenges facing the wine industry and the associated relevance of trade fairs for industry-specific exchange were also key topics during the return visit to EUROVINO by patron Cem Özdemir, Federal Minister of Food and Agriculture. During a top-level discussion initiated by Messe Karlsruhe and the subsequent tour of the trade fair, he exchanged views with association representatives and exhibitors and summarized: “Viticulture in Germany is an important economic factor. It creates identity and shapes the landscape of many regions in an incomparable way. However, rising costs, changing consumer habits and the consequences of the climate crisis are putting Germany's winegrowers under pressure. We support them in meeting these challenges. For example, we are promoting investment in modern machinery and equipment with the Future Plant Protection Program, our Julius Kühn Institute is at the forefront of research into fungus-resistant grape varieties, and we have campaigned vigorously with the EU for the approval of potassium phosphonate in organic viticulture. Intensive exchange within the industry and with politicians is also important. EUROVINO is an excellent place for this.”

“The visit by Federal Minister Özdemir once again underlines the relevance of our still young trade fair for wine, which fits perfectly into the portfolio of Messe Karlsruhe and complements our competence field of wine alongside the biannual Winzer-Service trade fair. The Karlsruhe trade fair location, situated in the middle of the four largest German wine-growing regions, also offers an ideal setting for EUROVINO as a platform for everything to do with wine,” summarizes René Naumann, Division Manager at Messe Karlsruhe and in this function also responsible for EUROVINO.

The market is looking forward to the next edition of EUROVINO, with around 93 percent of visitors intending to recommend the trade fair for wine to others and visit it again next year. In 2026, EUROVINO will take place on March 1 and 2 at Messe Karlsruhe.

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Current information about the trade fair for wine can be found at any time at eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.

Positive response from exhibitors and visitors

"I am highly satisfied with the premiere of EUROVINO - I will be happy to come back next year, as the visit was worthwhile for me," explains Christophe Meyer, Sommelier of the Year 2022 and 2023 Gault Millau, from Hotel Dollenberg in Bad Peterstal-Griesbach. This assessment is in line with many of the impressions of the well over 2,000 trade visitors who attended the premiere of EUROVINO in Karlsruhe, as well as those of the 305 exhibitors. These include David Klenert, owner of the Klenert winery in Kraichtal, who says with regard to his "new in-house exhibition on site": "Visitors celebrate the trade fair because they have enough time for discussions here. The feedback is all very positive, including about the connection and the location. We were able to deepen good contacts and exchange ideas with interested parties who will become new customers." Jost Hendrich from wine and delicatessen distributor Palorino from Bolzano summarized: "Sufficient space, plenty of daylight in the hall, good trade visitors, the location of Karlsruhe and the large catchment area - we are very satisfied." Vera Wiedemann, Sales Manager at Friedrich Kiefer KG/Ökologisches Weingut Schmidt from Kaiserstuhl, also draws a positive conclusion: "We had a lot of great conversations, without pressure, unhurried. The trade fair appeals to the right target group for us, because we reached not only regional customers, but customers from all over Germany. That suits us very well and we will definitely be back - EUROVINO is absolutely a trade fair with a promising future for us."

Trade visitor Dr. René Poss from Lager 15 Weinfachhandel from Karlsruhe confirms this positive assessment: "For me as a wine merchant, EUROVINO is a really great trade fair with short distances. It is a fantastic opportunity to visit my suppliers and sample new products. But I have also met interesting wholesalers and importers and I am very sure that we will be able to build lasting new business relationships here."

The satisfaction with the quality of the exhibitors is also evident in the results of the visitor survey: 98%, or almost every visitor, rated them with top marks at the premiere event. "It is also very pleasing that 92% of visitors to the trade fair would recommend EUROVINO to their colleagues, which confirms our concept with regard to the first event and spurs us on to develop EUROVINO further," emphasizes David Köhler, EUROVINO Project Manager.

Andreas Fritz from the Franz Fritz wine shop in Constance, who benefits from the large number of business partners on site, is also in a good mood: "I am enthusiastic about the personal atmosphere here, we have much more time to talk to our partners. I also find the overall atmosphere very positive and will definitely be back next year."

Innovative program creates space for professional exchange and networking

With the Power Breakfast at the start of both days of the trade fair, the Networking Evening on the Sunday of the trade fair and the Expert Area, Messe Karlsruhe designed a deliberately accompanying and innovative program for EUROVINO that offered time and space for information, professional exchange and networking without distracting from the high-quality exhibitor portfolio. In the Expert Area, visitors were able to talk directly to recognized specialists on current topics for the retail and food service sectors at nine advice counters.

The networking evening on the Sunday of the trade fair also focused on exchange, with the highlight being the presentation of the Fair Wine Award, the international competition for sustainable and environmentally friendly wines, thus contributing to EUROVINO's overall concept of sustainability. A total of 18 wineries and wine producers from Germany, Austria and Italy were honored. The top award with 5 stars went to the Axel Bauer winery from Bühl/Baden with the 2022 Viognier 'Meisterstück'.

The award also included a competition in the retail and gastronomy sector for the first time: the "Wine Retailers of the Year" in various categories, the "Wine Bar of the Year", Freundschaft from Berlin, and the PFANDtastico 2024 Primitivo from Riegel Bioweine for the "Most Sustainable Packaging" were recognized.

The next EUROVINO will take place on March 9 and 10, 2025. Even before the end of the premiere event, numerous wineries have already confirmed their participation for the 2025 edition of EUROVINO.

Up-to-date information about the trade fair for wine can be found at any time at www.eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.