"Messe Karlsruhe, located in the centre of Germany's four largest wine-growing regions, has strategically positioned itself more broadly in the wine segment in recent months,” explains Britta Wirtz, Managing Director of Messe Karlsruhe. “In addition to RendezVino, a trade fair for the general public held for the first time in March 2023, and the Winzer-Service Messe, a trade and guest event taking place in 2025, we are looking forward to launching EUROVINO next year. "Helpful feedback from industry allowed us create a targeted pre-event that confirmed EUROVINO is on track to cover all the topics that will be highly relevant to those involved in the wine business."

Dr. Hermann Pilz, Chairman of the Advisory Board of EUROVINO, agrees. "EUROVINO focuses on groundbreaking topics such as wines of the future, nature and environmental protection, and the effects of climate change for the wine industry, thus creating a vision of the future for an innovative wine market," he says.

Future topics: supporting programme and exhibitor portfolio provide a foretaste of EUROVINO 2024

The fact that EUROVINO will focus on future-oriented concepts and topics was very much in evidence at the pre-event supporting programme: ARD meteorologist Karsten Schwanke spoke about climate change as a challenge for society and the associated effects for the wine industry. A series of lectures with various scientists and practitioners, moderated by Dr Hermann Pilz, focused on the topic of "Piwi (fungus-resistant) and resistant grape varieties in development and marketing". EUROVINO advisory board member Claudia Stern, meanwhile, discussed the role of women in agriculture, as well as the wine scene as a whole with the "Macherfrauen" of the industry.

A further highlight was Peter Hauk, Minister for Food, Rural Areas and Consumer Protection in Baden-Württemberg, together with Dr. Hermann Pilz, presenting awards to the winners of the Fair Wine Award. He explained: "The awards recognise the achievements of winegrowers and encourage them to continue their efforts to produce excellent wines in an environmentally friendly manner, and using sustainable concepts. Here, the state of Baden-Württemberg is setting a good example and has been promoting the breeding and development of fungus-resistant grape varieties for decades. There is growing interest in such varieties in Europe and the rest of the world. These so-called Piwis are particularly suitable for steep slopes that can be difficult to cultivate, and for organic viticulture because they require significantly fewer plant protection measures. Therefore, the resistant grape varieties are also representative of environmental protection and sustainability in viticulture."

The sustainable and forward-looking wines participating in the Fair Wine Award were available to sample in a tasting zone at the pre-event. Also showcased was the "Digital Wine Exchange" – a groundbreaking format from Messe Karlsruhe that allows vintners and wine producers to present their products at the trade fair without being on-site themselves.

Parallel to the supporting programme, selected market-relevant exhibitors represented a diverse and trend-setting range of projects and topics: Innovative new producers such as Zukunftsweine, Piwi Kollektiv and Piwi International were represented, as well as forward-looking associations such as Ecovin. In addition, trade visitors were able to share information on current industry topics and offers with relevant importers such as Wein Wolf, Schlumberger, Les Grands Chais de France, Saffer Wein, Peter Riegel Weinimport and Kierdorf Wein. Exhibitors and visitors were enthusiastic about the pre-event and are now very much looking forward to the main event, EUROVINO, next year. Philipp Rottmann, from Piwi Kollektiv, attended the pre-event as an exhibitor. He said afterwards: "EUROVINO is very interesting for us because it brings together key players in viticulture under one roof. That gives us the opportunity to not only network, but also make important contacts and hold helpful discussions. The combination of representatives from associations, trade, politics and innovative winegrowing businesses is particularly interesting for us." Bernd Kost, from Weingärtner Stromberg-Zabergäu eG, attended the pre-event as a visitor and is now planning to exhibit in 2024: "The event gave us a good feel for the new trade fair format on site, and made me hugely optimistic for the future." Martin Steinhauser, from Steinhauser GmbH in Kressbronn on Lake Constance, agrees. "The pre-event offered a promising framework, particularly in terms of exhibitor portfolios,” he says. I intend to be on site at EUROVINO 2024 as an exhibitor, particularly as the location and connections at the Karlsruhe exhibition centre are ideal for such a trade fair format.”

In order to be able to discuss offerings and expectations for EUROVINO 2024, pre-event exhibitors and trade visitors made good use of the networking evening, which brought the event to a culinary close.

EUROVINO 2024 as a platform for the trade from Germany and Europe

With EUROVINO - Trade fair for wine, Messe Karlsruhe presents the new platform for wine producers, marketers and buyers with a focus on the European market. In addition to the range of products and services offered by exhibitors, the profile of EUROVINO is complemented by specialist lectures and further training formats. The focus is always on ecology and sustainability, from cultivation to production and distribution. EUROVINO is aimed at German and European suppliers with a market-relevant range of wines and sparkling wines, as well as complementary products on the exhibitor side, and decision-makers from the food, catering, hotel, import and distribution industries on the visitor side. The range of products on offer at the fair is curated by Messe Karlsruhe and the prominent advisory board, facilitating significant market opportunities for visitors and exhibitors alike.

Find out more about EUROVINO 2024 at eurovino.info and on our social media channels Instagram and Facebook!

Pre-event products and presentations

In parallel with the supporting programme, the presentation of a market-relevant exhibitor portfolio is another focus of the pre-event. Messe Karlsruhe, together with the EUROVINO advisory board, has curated an exhibitor line-up of renowned companies and organizations from the wine industry to underscore the importance of the new trade show. Visitors can look forward to relevant importers, including Wein Wolf, Schlumberger, Les Grands Chais de France, Saffer Wein, Peter Riegel Weinimport and Kierdorf Wein. Innovative new producers such as Zukunftsweine, Piwi Kollektiv and Piwi International will also be represented, as well as Champagne Laurent-Perrier and Privatkellerei Rolf Willy. The exhibitor portfolio of the pre-event is also complemented by media partners such as Vinum and forward-looking associations such as Ecovin. And so while the pre-event offers exhibitors the opportunity to present their offerings to trade visitors, potential new exhibitors can also find out about the design and cost of stands at the show. The presentation options at EUROVINO 2024 range from complete packages in different sized designs to individual single and joint stands.

"We would like to give both trade visitors and would-be exhibitors a trendsetting flavour of EUROVINO 2024, with the supporting programme geared towards current and forward-looking topics, as well as the selected exhibitor portfolio. In this context, we are very much looking forward to the feedback from guests during the networking evening of the pre-event," says David Köhler, Project Manager of EUROVINO. The evening reception starts at 5.30pm.

All information on the pre-event on March 6, 2023, including the supporting programme and complete exhibitor overview, is available at eurovino.info/en/pre-event. Interested parties can also register for the pre-event free of charge.

About EUROVINO 2024

At the center of Germany's four largest wine-growing regions, Baden, Württemberg, Pfalz and Rheinhessen, Messe Karlsruhe presents EUROVINO - Trade Fair for Wine, the new platform for wine producers, marketers and buyers with a focus on the European market. In addition to the range of exhibitors, specialist lectures and further education formats complement the profile of EUROVINO. Ecology and sustainability from cultivation to production and distribution are always in focus. EUROVINO is aimed at German and European suppliers with a market-relevant range of wines and sparkling wines, as well as complementary products from exhibitors. Visitors and decision-makers from the specialist and retail trade, internet and mail-order businesses, as well as the hotel and catering sectors will also be in attendance.

The range of products and services is curated by Messe Karlsruhe and the prominent trade fair advisory board, so that attendees can meet competent exhibitors whose products and services are both targeted and relevant.

Read more about EUROVINO 2024 at eurovino.info, Instagram and Facebook!

EUROVINO 2024 as a platform for professionals from Germany and Europe

The new EUROVINO 2024 trade fair concept offers wine producers, marketers, vintners, wineries and cellars with focus on the European market, wine agencies and companies from the wine import and wine wholesale trade with an international range of products a powerful new platform that guarantees an efficient and state-of-the-art trade show appearance, conveniently located in the centre of Europe. EUROVINO is reserved for expert visitors from the food and specialist trade, the import and distribution trade, wine agencies, hotels and gastronomy. The programme is curated by Messe Karlsruhe and the advisory board, which is made up of prominent members, so that visitors meet competent exhibitors whose products have both market relevance and prestige.

Pre-event in March 2023 offers a foretaste of EUROVINO 2024

Already on Monday, 6 March 2023, Messe Karlsruhe offers exhibitors and trade visitors the opportunity to get to know the new EUROVINO trade show for the first time at a pre-event: Guests can look forward to a multifaceted mix including the presentation of the new trade show concept, the announcement of the winners of the FAIR WINE AWARD and the interactive presentation of new wines. The event will also feature a symposium on the future topics of the wine industry. An evening event bringing together the who's who of the industry will complete the pre-event.

The EUROVINO pre-event will reflect diversity and future-oriented concepts. In doing so, the diversity of European winegrowers, wine marketers and the wine trade will be the centre of the event programme on 6 March 2023. More than 12 renowned speakers will shed light on the future topics in panel lectures, discussions, speaker corners and tastings. "The event will focus on wines of the future, on climate change, nature and environmental protection with their impact on changing consumer behaviour. Messe Karlsruhe is thus realising a long overdue vision of the future for an innovative wine market", comments the Chairman of the Advisory Board of the EUROVINO trade fair, Dr. Hermann Pilz. The pre-event ends in the evening with a get-together, offering an opportunity for informal exchange and a culinary conclusion to the day. The patron of the event is Peter Hauk, Minister for Food, Rural Areas and Consumer Protection in Baden-Württemberg, who has already confirmed his attendance for 6 March 2023.

David Köhler, Project Manager of EUROVINO, says: "We are very pleased to be able to offer potential exhibitors and trade visitors and partners of EUROVINO 2024 the opportunity to get to know the team, Messe Karlsruhe, various stand construction systems and also the content of the new trade fair on site at the pre-event in March 2023, thus creating space for mutual exchange and suggestions".

EUROVINO 2024 as a platform for professionals from Germany and Europe

The new EUROVINO 2024 trade fair concept offers wine producers, vintners, wineries and cellars from Europe, international marketing associations, wine agencies and companies from the wine import and wine wholesale trade with an international range of products a powerful new platform that guarantees an efficient and state-of-the-art trade show appearance, conveniently located in the centre of Europe. EUROVINO is reserved for expert visitors from the food and specialist trade, the import and distribution trade, wine agencies, the hotels and gastronomy. The programme is curated by Messe Karlsruhe and the advisory board, which is made up of prominent members, so that visitors meet competent exhibitors whose products have both market relevance and prestige.

More about the new EUROVINO trade fair from 3 to 4 March 2024 and the pre-event on 6 March 2023 at eurovino.info.