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Press releases

2023-03-07
Successful kick-off of EUROVINO – Trade Fair for Wine at the pre-event

The event, organised by the Messe Karlsruhe team and EUROVINO advisory board, featured a full programme and market-relevant exhibitor portfolio providing a taste of what will be on offer at EUROVINO, the exciting new trade fair that will premiere on March 3 and 4, 2024.

Note on the date of EUROVINO 2024: 03 and 04 March
The pre-event provided a foretaste of EUROVINO on 03 and 04 March 2024. Photo: Lars Behrendt

"Messe Karlsruhe, located in the centre of Germany's four largest wine-growing regions, has strategically positioned itself more broadly in the wine segment in recent months,” explains Britta Wirtz, Managing Director of Messe Karlsruhe. “In addition to RendezVino, a trade fair for the general public held for the first time in March 2023, and the Winzer-Service Messe, a trade and guest event taking place in 2025, we are looking forward to launching EUROVINO next year. "Helpful feedback from industry allowed us create a targeted pre-event that confirmed EUROVINO is on track to cover all the topics that will be highly relevant to those involved in the wine business."

Dr. Hermann Pilz, Chairman of the Advisory Board of EUROVINO, agrees. "EUROVINO focuses on groundbreaking topics such as wines of the future, nature and environmental protection, and the effects of climate change for the wine industry, thus creating a vision of the future for an innovative wine market," he says.

ARD meteorologist Karsten Schwanke is on stage at the pre-event and talks about climate change. Photo: Lars Behrendt
ARD meteorologist Karsten Schwanke gave a keynote speech on climate change as a challenge for society. Photo: Lars Behrendt

Future topics: supporting programme and exhibitor portfolio provide a foretaste of EUROVINO 2024

The fact that EUROVINO will focus on future-oriented concepts and topics was very much in evidence at the pre-event supporting programme: ARD meteorologist Karsten Schwanke spoke about climate change as a challenge for society and the associated effects for the wine industry. A series of lectures with various scientists and practitioners, moderated by Dr Hermann Pilz, focused on the topic of "Piwi (fungus-resistant) and resistant grape varieties in development and marketing". EUROVINO advisory board member Claudia Stern, meanwhile, discussed the role of women in agriculture, as well as the wine scene as a whole with the "Macherfrauen" of the industry.

A further highlight was Peter Hauk, Minister for Food, Rural Areas and Consumer Protection in Baden-Württemberg, together with Dr. Hermann Pilz, presenting awards to the winners of the Fair Wine Award. He explained: "The awards recognise the achievements of winegrowers and encourage them to continue their efforts to produce excellent wines in an environmentally friendly manner, and using sustainable concepts. Here, the state of Baden-Württemberg is setting a good example and has been promoting the breeding and development of fungus-resistant grape varieties for decades. There is growing interest in such varieties in Europe and the rest of the world. These so-called Piwis are particularly suitable for steep slopes that can be difficult to cultivate, and for organic viticulture because they require significantly fewer plant protection measures. Therefore, the resistant grape varieties are also representative of environmental protection and sustainability in viticulture."

The sustainable and forward-looking wines participating in the Fair Wine Award were available to sample in a tasting zone at the pre-event. Also showcased was the "Digital Wine Exchange" – a groundbreaking format from Messe Karlsruhe that allows vintners and wine producers to present their products at the trade fair without being on-site themselves.

A group photo shows the Fair Wine Award winners on stage at the pre-event.
Dr. Hermann Pilz, Chairman of the Advisory Board of EUROVINO, Minister Peter Hauk, Britta Wirtz, Managing Director of Messe Karlsruhe and Dr. Frank Mentrup, Lord Mayor of Karlsruhe, together with the winners of the Fair Wine Award. Photo: Lars Behrendt

Parallel to the supporting programme, selected market-relevant exhibitors represented a diverse and trend-setting range of projects and topics: Innovative new producers such as Zukunftsweine, Piwi Kollektiv and Piwi International were represented, as well as forward-looking associations such as Ecovin. In addition, trade visitors were able to share information on current industry topics and offers with relevant importers such as Wein Wolf, Schlumberger, Les Grands Chais de France, Saffer Wein, Peter Riegel Weinimport and Kierdorf Wein. Exhibitors and visitors were enthusiastic about the pre-event and are now very much looking forward to the main event, EUROVINO, next year. Philipp Rottmann, from Piwi Kollektiv, attended the pre-event as an exhibitor. He said afterwards: "EUROVINO is very interesting for us because it brings together key players in viticulture under one roof. That gives us the opportunity to not only network, but also make important contacts and hold helpful discussions. The combination of representatives from associations, trade, politics and innovative winegrowing businesses is particularly interesting for us." Bernd Kost, from Weingärtner Stromberg-Zabergäu eG, attended the pre-event as a visitor and is now planning to exhibit in 2024: "The event gave us a good feel for the new trade fair format on site, and made me hugely optimistic for the future." Martin Steinhauser, from Steinhauser GmbH in Kressbronn on Lake Constance, agrees. "The pre-event offered a promising framework, particularly in terms of exhibitor portfolios,” he says. I intend to be on site at EUROVINO 2024 as an exhibitor, particularly as the location and connections at the Karlsruhe exhibition centre are ideal for such a trade fair format.”

Trade visitors inform themselves about the offer at a stand at the pre-event.
The trade visitors took the opportunity to get to know the exhibitors' range of products and to gain an impression of the new trade fair for wine. Photo: Jürgen Rösner

In order to be able to discuss offerings and expectations for EUROVINO 2024, pre-event exhibitors and trade visitors made good use of the networking evening, which brought the event to a culinary close.

EUROVINO 2024 as a platform for the trade from Germany and Europe

With EUROVINO - Trade fair for wine, Messe Karlsruhe presents the new platform for wine producers, marketers and buyers with a focus on the European market. In addition to the range of products and services offered by exhibitors, the profile of EUROVINO is complemented by specialist lectures and further training formats. The focus is always on ecology and sustainability, from cultivation to production and distribution. EUROVINO is aimed at German and European suppliers with a market-relevant range of wines and sparkling wines, as well as complementary products on the exhibitor side, and decision-makers from the food, catering, hotel, import and distribution industries on the visitor side. The range of products on offer at the fair is curated by Messe Karlsruhe and the prominent advisory board, facilitating significant market opportunities for visitors and exhibitors alike.

Find out more about EUROVINO 2024 at eurovino.info and on our social media channels Instagram and Facebook!

2023-02-22
Market-relevant exhibitors and an attractive programme: Highlights of the EUROVINO pre-event

The event will take place in the Aktionshalle of Messe Karlsruhe with an attractive supporting programme and selected exhibitor portfolio. The trade fair itself will open its doors for the very first time on March 3 & 4, 2024.

The spotlight will be on climate change, Piwi and women in the industry, with a packed programme also covering key trends and topics.

On March 6, 2023 at 1pm, Britta Wirtz, Managing Director of Messe Karlsruhe, will welcome guests to the pre-event and unveil the packed programme which will be dedicated to current and future wine industry topics. One of the highlights will be the keynote speech by Karsten Schwanke, ARD meteorologist and presenter, who will address climate change as a challenge for society as a whole, and the wine industry in particular. Afterwards, Dr. Hermann Pilz, Chairman of the Advisory Board of EUROVINO, will moderate a series of lectures with various scientists and practitioners on the topic of "Piwi (fungus-resistant) and resistant grape varieties in development and marketing". Another highlight will be the presentation of the winners of the Fair Wine Award by, among others, Peter Hauk, Minister for Food, Rural Areas and Consumer Protection in Baden-Württemberg. The Fair Wine Award is the first international competition for sustainable and forward-looking wines, which will be qualitatively assessed by an independent and expert jury of experienced wine aficionados and scientists. All wines entered in the Fair Wine Award will also be available in a tasting zone at the pre-event.

Following the presentation of the Fair Wine Award, Claudia Stern, advisory board member of EUROVINO, will talk to the women making their name in the German wine industry about courage, challenges, successes and trendsetting. She will also discuss the role of women in agriculture, as well as the wine scene as a whole. In addition, visitors can experience the "Digital Wine Exchange" for the first time at the pre-event – a format with which Messe Karlsruhe is breaking new ground in the wine sector, and offering vintners and wine producers the opportunity to present their products at the trade fair without actually being there in person.

Wine is poured into a glass.
The pre-event on 06 March 2023 will provide a foretaste of EUROVINO 2024.

Pre-event products and presentations

In parallel with the supporting programme, the presentation of a market-relevant exhibitor portfolio is another focus of the pre-event. Messe Karlsruhe, together with the EUROVINO advisory board, has curated an exhibitor line-up of renowned companies and organizations from the wine industry to underscore the importance of the new trade show. Visitors can look forward to relevant importers, including Wein Wolf, Schlumberger, Les Grands Chais de France, Saffer Wein, Peter Riegel Weinimport and Kierdorf Wein. Innovative new producers such as Zukunftsweine, Piwi Kollektiv and Piwi International will also be represented, as well as Champagne Laurent-Perrier and Privatkellerei Rolf Willy. The exhibitor portfolio of the pre-event is also complemented by media partners such as Vinum and forward-looking associations such as Ecovin. And so while the pre-event offers exhibitors the opportunity to present their offerings to trade visitors, potential new exhibitors can also find out about the design and cost of stands at the show. The presentation options at EUROVINO 2024 range from complete packages in different sized designs to individual single and joint stands.

"We would like to give both trade visitors and would-be exhibitors a trendsetting flavour of EUROVINO 2024, with the supporting programme geared towards current and forward-looking topics, as well as the selected exhibitor portfolio. In this context, we are very much looking forward to the feedback from guests during the networking evening of the pre-event," says David Köhler, Project Manager of EUROVINO. The evening reception starts at 5.30pm.

All information on the pre-event on March 6, 2023, including the supporting programme and complete exhibitor overview, is available at eurovino.info/en/pre-event. Interested parties can also register for the pre-event free of charge.

The picture shows the EUROVINO logo with lettering and a networked grape.
EUROVINO will take place for the first time on 03 and 04 March 2024.

About EUROVINO 2024

At the center of Germany's four largest wine-growing regions, Baden, Württemberg, Pfalz and Rheinhessen, Messe Karlsruhe presents EUROVINO - Trade Fair for Wine, the new platform for wine producers, marketers and buyers with a focus on the European market. In addition to the range of exhibitors, specialist lectures and further education formats complement the profile of EUROVINO. Ecology and sustainability from cultivation to production and distribution are always in focus. EUROVINO is aimed at German and European suppliers with a market-relevant range of wines and sparkling wines, as well as complementary products from exhibitors. Visitors and decision-makers from the specialist and retail trade, internet and mail-order businesses, as well as the hotel and catering sectors will also be in attendance.

The range of products and services is curated by Messe Karlsruhe and the prominent trade fair advisory board, so that attendees can meet competent exhibitors whose products and services are both targeted and relevant.

Read more about EUROVINO 2024 at eurovino.info, Instagram and Facebook!

2022-11-23
Minister Peter Hauk MdL assumes patronage for EUROVINO 2024

This will take place for the first time on 03 and 04 March 2024. In March 2023, there will also be a pre-event for the new EUROVINO trade fair format, for which Minister Peter Hauk MdL has also confirmed his visit.

Dr Hermann Pilz, Chairman of the Advisory Board of the EUROVINO trade fair, Minister Peter Hauk MdL, Britta Wirtz, Managing Director of Messe Karlsruhe and David Köhler, Team Lead Special Interest Messe Karlsruhe, stand next to each other for a joint photo. This was taken in the context of offerta 2022.
Dr Hermann Pilz, Chairman of the Advisory Board of the EUROVINO trade fair, Minister Peter Hauk MdL, Britta Wirtz, Managing Director of Messe Karlsruhe and David Köhler, Team Lead Special Interest Messe Karlsruhe (l.t.r.)

EUROVINO 2024 as a platform for professionals from Germany and Europe

The new EUROVINO 2024 trade fair concept offers wine producers, marketers, vintners, wineries and cellars with focus on the European market, wine agencies and companies from the wine import and wine wholesale trade with an international range of products a powerful new platform that guarantees an efficient and state-of-the-art trade show appearance, conveniently located in the centre of Europe. EUROVINO is reserved for expert visitors from the food and specialist trade, the import and distribution trade, wine agencies, hotels and gastronomy. The programme is curated by Messe Karlsruhe and the advisory board, which is made up of prominent members, so that visitors meet competent exhibitors whose products have both market relevance and prestige.

Pre-event in March 2023 offers a foretaste of EUROVINO 2024

Already on Monday, 6 March 2023, Messe Karlsruhe offers exhibitors and trade visitors the opportunity to get to know the new EUROVINO trade show for the first time at a pre-event: Guests can look forward to a multifaceted mix including the presentation of the new trade show concept, the announcement of the winners of the FAIR WINE AWARD and the interactive presentation of new wines. The event will also feature a symposium on the future topics of the wine industry. An evening event bringing together the who's who of the industry will complete the pre-event.

2022-11-10
EUROVINO 2024: Pre-event in March 2023 offers a foretaste of the new trade show for wine

Guests can look forward to a multifaceted mix including the presentation of the new trade show concept, the announcement of the winners of the FAIR WINE AWARD and the interactive presentation of new wines. The event will also feature a symposium on the future topics of the wine industry. An evening event bringing together the who's who of the industry will complete the pre-event.

EUROVINO pre-event offers a wide range of highlights

As one of the highlights of the pre-event exhibitors will present their stands, showing all-in packages in different formats, joint stands and individual stands. Potential new exhibitors will thus be able to experience the performance of the new concept on site and get information about booking options from the Messe Karlsruhe team. In addition, the pre-event will give a foretaste of the "Digital Wine Exchange": This is a new online platform that will showcase a broad variety of wines. To create an excellent link between the digital and real world, these wines can be tasted on site.

What's more, wines matching the future topics of the wine industry will be showcased in a separate tasting zone in the large event hall of Messe Karlsruhe. Visitors can sample the winning wines from the new FAIR WINE AWARD, dedicated to sustainable wine production, new resistant grape varieties as well as historical and traditional grape varieties. The winners of the different categories of the FAIR WINE AWARD will be announced at the EUROVINO pre-event on 6 March 2023, where they will receive their certificates and awards. The FAIR WINE AWARD honours those wines that guarantee 360° sustainable production.

Two women taste wines
At the EUROVINO pre-event, the winning wines of the new FAIR WINE AWARD wine competition can be tasted by visitors.

The EUROVINO pre-event will reflect diversity and future-oriented concepts. In doing so, the diversity of European winegrowers, wine marketers and the wine trade will be the centre of the event programme on 6 March 2023. More than 12 renowned speakers will shed light on the future topics in panel lectures, discussions, speaker corners and tastings. "The event will focus on wines of the future, on climate change, nature and environmental protection with their impact on changing consumer behaviour. Messe Karlsruhe is thus realising a long overdue vision of the future for an innovative wine market", comments the Chairman of the Advisory Board of the EUROVINO trade fair, Dr. Hermann Pilz. The pre-event ends in the evening with a get-together, offering an opportunity for informal exchange and a culinary conclusion to the day. The patron of the event is Peter Hauk, Minister for Food, Rural Areas and Consumer Protection in Baden-Württemberg, who has already confirmed his attendance for 6 March 2023.

David Köhler, Project Manager of EUROVINO, says: "We are very pleased to be able to offer potential exhibitors and trade visitors and partners of EUROVINO 2024 the opportunity to get to know the team, Messe Karlsruhe, various stand construction systems and also the content of the new trade fair on site at the pre-event in March 2023, thus creating space for mutual exchange and suggestions".

The picture shows the EUROVINO logo with lettering and a networked grape.
The new EUROVINO trade fair will take place from 3 to 4 March 2024, the pre-event on 6 March 2023.

EUROVINO 2024 as a platform for professionals from Germany and Europe

The new EUROVINO 2024 trade fair concept offers wine producers, vintners, wineries and cellars from Europe, international marketing associations, wine agencies and companies from the wine import and wine wholesale trade with an international range of products a powerful new platform that guarantees an efficient and state-of-the-art trade show appearance, conveniently located in the centre of Europe. EUROVINO is reserved for expert visitors from the food and specialist trade, the import and distribution trade, wine agencies, the hotels and gastronomy. The programme is curated by Messe Karlsruhe and the advisory board, which is made up of prominent members, so that visitors meet competent exhibitors whose products have both market relevance and prestige.

More about the new EUROVINO trade fair from 3 to 4 March 2024 and the pre-event on 6 March 2023 at eurovino.info.

2022-07-07
Messe Karlsruhe expands portfolio and strategically positions itself on the topic of wine

On 29 June 2022, Messe Karlsruhe invited numerous wine experts to discuss in depth the possibilities of a market accompaniment about wine. Under the expert leadership of the long-standing editor-in-chief of the leading wine magazine "Weinwirtschaft", Dr Hermann Pilz, the meeting advanced to the founding meeting of an advisory board for a new trade fair for wine. The newly founded advisory board unanimously decided to establish a trade fair format at the Karlsruhe location under the name EUROVINO, which is aimed decidedly at the professional world. Dr Hermann Pilz comments: "For some time now, it has been apparent that producers of high-quality and innovative wines from the German and European markets lack an independent, focused platform. The idea is to offer producers and marketers from Germany and neighbouring countries a well-structured range of high-quality wines. A supporting programme will provide visitors from the wine trade, food retail and gastronomy with valuable insights that will help them in their everyday work to design innovative and high-quality wine assortments and thus stimulate their sales."

Frank Thieme, divisional director of Messe Karlsruhe, adds: "The top-class advisory board encouraged us to take this step for the wine industry. We are very pleased to be able to offer the market a solid, carefully designed and affordable trade fair in the heart of Germany's largest wine-growing regions."

The importance of focusing on the market and its needs in the conception of the fair is underlined by David Köhler, EUROVINO project manager: "Only through intensive personal contact with wine producers and buyers can the wishes of the market be taken on board. We are in very close contact with the industry in order to incorporate everything that is really important for our exhibitors and visitors into the concept of EUROVINO." In addition to Dr Hermann Pilz, the advisory board members include e.g. Claudia Stern from "Wine & Glory", Michael Kugel from the association "Die Weinreferenten", Petra Neuber from the association of ecologically working wineries "ECOVIN", Martin Schmidt from "Friedrich Kiefer KG Privatkellerei und Weingut", Holger Willy from "Rolf Willy GmbH", Martin Kutscher from "Scheck-In Einkaufs-Center Achern GmbH", Felix Riegel from "Peter Riegel Weinimport GmbH" and Barbara Wanner from "Organize Communications GmbH". Advisory board members thus represent the most important target groups in the wine industry, both on the supplier and customer side, and stand for consulting, expertise and networking in the respective region.

Another specialist event on the subject of "wine" - the Winzer-Service-Messe - has been in the guest fair portfolio since 2015 and pays tribute to the great expertise of Messe Karlsruhe on this subject. The Winzer-Service-Messe is Germany's largest trade fair for viticulture and cellar management and will open its doors from 8 - 10 February 2023 for what is already its fifth edition. Around 500 exhibitors will present themselves to the trade public on more than 28,000 square metres.

In addition, RendezVino, organised by Messe Karlsruhe, has been offering wine lovers wine trends to taste, experience and take away at Karlsruhe Trade Fair Centre in the spring for 30 years. At the next RendezVino from 24 to 26 March 2023, visitors from the target group of end consumers can expect an even larger number of exhibiting vintners and will be complemented by numerous manufactories for exquisite products all about enjoyment and taste.

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