New & different - EUROVINO Innovation & Marketing Award

EUROVINO is looking for new ideas and innovations relating to product design, packaging and product presentation as well as the best marketing campaigns in the wine industry in 2024. The “New & different - EUROVINO Innovation & Marketing Award” competition will be held in accordance with the following documents.

This is a competition that does not focus on and evaluate the wine itself, but on marketing “outside and around the bottle”. Divided into five different categories, all measures designed to make the wine or sparkling wine successful are analyzed and evaluated:

• Best product design

• Best packaging

• Best product presentation at the POS

• Best marketing campaign

• Innovation of the year in wine marketing

The “New & different - EUROVINO Innovation & Marketing Award” will be judged by a jury of experts and one winner will be chosen for each category with the addition “experts' choice”.

In addition, all entries will be judged by a jury of students from Heilbronn University's Wine Marketing and Management course. This new and young jury will analyze in particular the extent to which the innovations or campaigns also appeal to the younger target group and whether sustainable and long-term perspectives are being pursued.

There will be two winners in each category - the winner of the expert jury and the winner of the “young choice”.

You can submit your application until 31 January 2025.