New & different – EUROVINO Innovation & Marketing Award
With ‘New & Different’ – the EUROVINO Innovation & Marketing Award – EUROVINO 2027 is once again shining a spotlight on the wine industry’s most creative minds and most innovative concepts.
The award does not focus on the wine itself, but rather on what makes brands successful today: Strong positioning, creative presentation and forward-looking marketing. We are looking for concepts that inspire, engage the right target groups and provide lasting impetus for the market.
Outstanding entries will be recognised in four forward-looking categories:
• Best Brand & Product Concept
• Best Marketing Campaign
• Best On-Site Wine Experience
• Innovation of the Year in Wine Marketing
A high-calibre jury of experts will award one project in each category the title ‘experts’ choice’.
In addition, the entries will be assessed by a student jury from the Wine Marketing and Management degree programme at Heilbronn University, which will then be supplemented with the ‘young choice’ award. This jury will assess, in particular, how convincingly the concepts appeal to the next generation of consumers and what long-term market relevance they possess.
Thus, two winners are announced in each category – one selected by the expert jury and one as the ‘young choice’ winner.
This gives the competition double the impact: professional excellence meets the perspective of tomorrow’s target audience.
The awards ceremony will take place as part of EUROVINO 2027 – and sends a strong signal regarding innovation and forward thinking in the wine industry.
You can find the online registration form for the New & Different Award here (in German language):
Alternatively, you will also find the entry form for the New & Different Awards attached as a fillable PDF (in German language):
You can find a review of the awards ceremony at EUROVINO 2026, including a list of the winners, here (in German language):