EUROVINO - Trade fair for wine 9 + 10 March 2025

On 3 + 4 March 2024, the successful premiere of EUROVINO at the Karlsruhe trade fair venue impressed with a high-quality exhibitor portfolio with more than 300 exhibitors that was presented to a strong trade audience from all parts of Germany and other European countries.

Over 2,500 participants from ten countries, among them the specialist wine trade, beverage and retail trade, import and export trade, distribution trade, wine agencies, hotel and catering industry as well as sommeliers, used the new platform to familiarise themselves with the curated exhibitors' range of wines and sparkling wines in a personal atmosphere.

In the EUROVINO Expert Area, trade visitors were able to obtain new ideas and practical inspiration from experts at nine counters.

Peter Hauk, Minister for Food, Rural Areas and Consumer Protection in Baden-Württemberg, was the patron of EUROVINO.

Impressions of EUROVINO 2024

Focus on wine - Personal. Relevant. Fair.

Focus on wine

Still wine, sparkling wine, semi-sparkling wine… for us, the topic of wine and its associated product groups is at the heart of our event. Our focus is therefore clearly defined and directly relevant for you as an exhibitor or visitor!


We, the EUROVINO team, are there for you and always at hand! We are happy to take care of all your requirements by providing exceptional co-operation. EUROVINO also offers the perfect platform for mutually rewarding, face-to-face conversations between exhibitors and visitors.


Our mission is to offer a trade fair format that addresses current and forward-looking industry topics as part of expert area, as well as present a highly relevant range of exhibitors. In order to do so, our exhibitors are carefully curated. What does that mean? Please see below.


Focusing on the topics of ecology and sustainability, from cultivation to production and distribution – all are essential aspects of EUROVINO. The event is also committed to fairness. For example, on the exhibitor side, event organiser Messe Karlsruhe attaches great importance to a fair price/performance ratio through sustainable and reusable stand construction concepts, as well as a transparent cost structure. The same applies to visitors in the form of a fair price structure.

Want to learn more?

Here you will find further information on the sustainability concept of EUROVINO and the fields in which Messe Karlsruhe works in terms of sustainability.

The exhibitors at EUROVINO are curated: What does this mean?

In order to offer visitors a relevant and targeted range of exhibitors with market significance and representation, our exhibitors are curated by the EUROVINO advisory board.

This is how it works:

Our Advisory Board Chairman, Dr Hermann Pilz, together with Guido Walter, a member of the EUROVINO Advisory Board, regularly review applications from potential exhibitors and carefully select those who will be accepted by EUROVINO based on quality, quantity and innovation criteria.

Sound harsh? Not at all. Anyone with a relevant range of products for trade, the hotel industry and
gastronomy can be sure of being accepted as a EUROVINO exhibitor.

Want to be part of the next selection round? No problem:

  • Book a stand online or by pdf.
  • The EUROVINO advisory board will check your application.
  • Once you are successfully confirmed, you will receive your admission details.

That's why you should be there:

From the industry for the industry

Shaped and strengthened by a professional advisory board with a practical orientation and hosted by a trade fair company that supports you from A to Z.

Focus on wine

The centre of attention is your products and the exchange of ideas.


Concentration on the European market.

Meeting place for all players

EUROVINO is where curated suppliers of wine, sparkling wine and complementary products meet visitors from the wine, food, beverage, hotel and restaurant industries.

Attractive location

Karlsruhe Trade Fair is located in the heart of Europe and in the centre of Germany’s four largest winegrowing regions: Rheinhessen, the Palatinate region, Baden and Württemberg.

Transparent & fair

Clear and candid communication, along with a fair price/performance ratio thanks to a transparent cost structure as well as sustainable and recyclable stand construction.


We are there for you personally. We take care of your needs quickly and in a solution-oriented manner. Respect and individual advice are our top priorities.


We support your participation with an optimal approach to your target group via advertising and online campaigns, comprehensive press relations, listing of your wines in our EUROVINO Weinguide throughout the year, individualised online banners for your advertising activities as well as diverse value-added services (e.g. placement on the digital steles)

Voices from the branch

Dr. Hermann Pilz, Chairman of the Advisory Board of the EUROVINO Trade Fair

Dr. Hermann Pilz

Chairman of the Advisory Board of the EUROVINO Trade Fair

"The personal encounter, the tasting of wine and the direct exchange between wine producers, importers and distributors is an indispensable element of the wine market. Trade fairs will continue to be of great importance in the future for initiating business and acquiring new customers. Trade fairs must fit the industry. Effort and return must be in harmony."

Michael Kugel, owner of WEINtipp and 1. chairman of the FuW e.V. (professional association of independent wine advisers), Advisory Board of the EUROVINO Trade Fair

Michael Kugel

Owner of WEINtipp and 1. chairman of the FuW e.V. (professional association of independent wine advisers), Advisory Board of the EUROVINO Trade Fair

"I am very much looking forward to EUROVINO. Not only the world, but also the wine industry has become more dynamic, changes in framework conditions and lifestyles present us all with new tasks. Sustainability is a central pillar of the changing society. With a new trade fair concept, we have the chance to bring sustainability and competitiveness a bit more in line."

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