EUROVINO - Sustainability in the spotlight!
Trade fair AND sustainability – is that possible?
The topics of ecology and sustainability from cultivation through to production and distribution – all are focal points of EUROVINO.
But how can a trade fair like EUROVINO push the issue of sustainability alongside all the other content?
Here, we would like to explain this to you and demonstrate with concrete measures how we, our exhibitors and also our visitors can contribute to the sustainable orientation of EUROVINO – an aspect that was increasingly incorporated into the development of the new trade fair format from the outset and also plays a corresponding role in its further development.
1. Use the stand construction once and then throw it away? Not us!
EUROVINO has the goal for 2025 of making the majority of all exhibition stands recyclable. We can achieve this by increasingly offering complete packages in which almost all components can be reused. By choosing complete packages, exhibitors can not only contribute to greater sustainability, but also save time and money.
In addition to the EUROVINO Basic complete stand (including three upgrade options), exhibitors can also choose the New Style complete stand. The stand concept made of reclaimed wood was developed especially for EUROVINO and enjoys great popularity. In addition to the walls made of untreated reclaimed wood panels, it includes a counter made of the “Layher” scaffolding system combined with a veneered wooden panel that is designed for very frequent reuse.
The complete packages do not include an exhibition carpet – do you still want one? No problem, but recyclable please! EUROVINO relies exclusively on “REWIND carpeting”, which is 100 percent recyclable, and therefore deliberately avoids standard floor coverings and disposable items.
2. Do good things, talk about it and get more visibility!
Exhibitors who have certifications or memberships in the field of organic and sustainability are given the opportunity to achieve greater visibility for these digitally and on site at EUROVINO: Be it by displaying the certifications or memberships in the EUROVINO Wine Guide, adding them to the list of exhibitors or additional signage at the stand!
3. Fair Wine Award – Unique. Fair. International.
EUROVINO hosts the Fair Wine Award, an international competition for sustainable and environmentally friendly wines. This includes wines made from traditional, classic grape varieties as well as those that originate from new grape varieties and are considered robust and vital, have special characteristics in terms of resistance to grapevine diseases, come from sustainable production as well as organic viticulture, or are considered historic grape varieties of a wine-growing region.
Under the motto "Fair has a future", the Fair Wine Award addresses the challenges facing global viticulture in times of climate change and in the course of adapting to changing natural and social conditions.
4. Sustainable solutions from the professionals in the Expert Area
The Expert Area in the entrance hall at Messe Karlsruhe will be open from 10 a.m. to 6 p.m. during EUROVINO. In this area, experts will advise visitors on various topics from retail and gastronomy and provide relevant ideas and tips or innovative solutions for daily practice - sustainability also plays an important role in terms of content.
The special feature of the Expert Area is that the format is deliberately designed so that interested parties can talk to the experts at various counters at any time during the opening hours of EUROVINO and are therefore not tied to a lecture program that may compete with a visit to the exhibiting wine producers and marketers in Hall 1.
The topics of the Expert Area 2025 can be found at eurovino.info/programme.
Incidentally, the stand modules in the Expert Area are also designed with reuse in mind. For example, the counters and accompanying seating are made of sturdy corrugated cardboard, which were specially designed for EUROVINO and already used at the premiere in 2024.
5. Arrival and departure by bus and train
We support sustainable travel: EUROVINO is easily accessible by regular bus and train services throughout the duration of the trade fair.
In cooperation with Deutsche Bahn, Messe Karlsruhe offers an exclusive package for convenient travel to and from the fair with the DB event ticket.
A free exhibition shuttle will take exhibitors and visitors directly from Karlsruhe main station to the exhibition centre in just a few minutes. Messe Karlsruhe is also connected to the S-Bahn network and can be reached from the city centre without changing trains.
In addition, the exhibition grounds can be easily reached in an environmentally friendly way with KVV.nextbike – the public bicycle and e-bike rental system of the Karlsruhe Transport Association (KVV). The rental station near the exhibition grounds is located at the tram stop Messe/Leichtsandstraße (line S2).
You can find more information here.
6. Messe Karlsruhe – We are committed to sustainability!
Sustainability is an important global social issue and therefore plays a key role in the trade fair, congress and event business.
Messe Karlsruhe has defined three fields of action for the systematic promotion of sustainable action:
- Sustainable execution and development of events (e.g. development and implementation of a waste concept to improve on-site separate collection and recycling rates, better reusable stand construction, recyclable carpet)
- Sustainable building technology and infrastructure (use of 100 per cent green electricity, conversion of lighting to LED, cooling of halls with well water, separate collection of different waste fractions, charging infrastructure for e-vehicles)
- Sustainable corporate management and administrative action (anchoring of sustainability in corporate processes, introduction of EMAS, mobility of employees).
As the organizer of EUROVINO, Messe Karlsruhe has been the first trade fair in Germany to be validated according to EMAS since October 2023.
Further information on the sustainability concept of Messe Karlsruhe can be found here.