EUROVINO - Trade fair for wine, 28 February + 1 March 2027
Wine meets Business – Personal. Focused. Successful.
EUROVINO – trade fair for wine will enter its fourth edition in 2027, having established itself as an efficient sales and ordering platform focused on the German-speaking market. The focus remains firmly on wine as a product.
National and international wine producers and marketers, curated by the EUROVINO Advisory Board, will present their range of high-quality wines and sparkling wines at Messe Karlsruhe, including not only non-alcoholic or low-alcohol products but also tried-and-tested classics and new releases. For exhibitors, EUROVINO offers an ideal platform to strengthen existing business relationships, gain qualified new contacts and tap into concrete sales opportunities.
Accredited trade visitors from the food retail sector, specialist retailers, the mid-range to upmarket catering sector and the hotel industry use this specialist wine trade fair to design and optimise their wine ranges in an innovative and high-quality manner, to network effectively and to keep abreast of current industry topics.
Accompanying events such as the EUROVINO Classrooms, the networking evening and the Wine Experience, EUROVINO’s innovative tasting format, create the ideal conditions for this and also encourage mutual exchange in a personal, relaxed atmosphere.
Impressions of EUROVINO 2026
Voices of the 2026 Exhibitors
Francois Ballue, Sales Manager at Vinergie
“In 2026, Vinergie participated in EUROVINO for the third time—so ever since this adventure began, we’ve wanted to deepen and support this exchange among wine professionals: And year after year, we see the trade show getting better. Both in terms of preparation and execution, the fair has become more professional with a very good ‘all-inclusive package’ (pre-ordered materials, ice, bread, water, glasses, emptying of spittoons, etc.). I also don’t want to forget the accompanying program, such as the ‘Welcome to Karlsruhe’ evening or the networking evening. These ‘side events’ are also part of the positive attitude of the fair’s participants!
The atmosphere at the trade show was also very constructive and positive, and we were able to meet many customers and make new contacts. The exhibition hall is also very bright; this modern hall is part of the reason for our success.”
Stefan Schwarz, Sales Manager, Nik Weis St. Urbans-Hof Winery
“I’ve been here as a visitor for the past two years and wanted to get a first-hand impression in 2026—because I’ve also heard many colleagues say how good the fair was for them. The organization leading up to the event was excellent—the way you’re guided through the checklist with tutorials was truly very, very well organized. Here on-site, too, it’s clean, relaxed, very professional, and harmonious. So the overall experience itself is very positive!
I see EUROVINO as a very good networking platform. There are also quite a few well-known merchants here now. This means that the fair has become a good networking platform not only for visitors but also among exhibitors. My impression is that this has increased significantly and that more and more relevant industry leaders are represented here.”
EUROVINO Weinguide
The EUROVINO Weinguide is our digital platform on which EUROVINO exhibitors present their wines and related information such as grape variety, region, winemaker or vintage all year round. In the EUROVINO Weinguide you can:
- discover wines and wineries
- search specifically for wines
- find wines that go well with food
- save favourites
- add notes
Register now for the EUROVINO Weinguide!
New & different – EUROVINO Innovation & Marketing Award
As part of New & different, the EUROVINO Innovation & Marketing Award, new ideas and innovations relating to product design, packaging and product presentation as well as the best marketing campaigns in the wine industry 2025 have been awarded for the second time at EUROVINO 2026.
ConVINOsation – The EUROVINO Podcast
Two years ago, the wine trade fair has launched ConVINOsation, the EUROVINO podcast: this provides an additional platform for current industry topics – discover all episodes from seasons 1 and 2 now!
The exhibitors at EUROVINO are curated: What does this mean?
In order to offer visitors a relevant and targeted range of exhibitors with market significance and representation, our exhibitors are curated by the EUROVINO advisory board.
This is how it works:
Our Advisory Board regularly reviews applications from potential exhibitors and carefully select those who will be accepted by EUROVINO based on quality, quantity and innovation criteria.
Sound harsh? Not at all. Anyone with a relevant range of products for trade, the hotel industry and
gastronomy can be sure of being accepted as a EUROVINO exhibitor.
Want to be part of the next selection round? No problem:
- Book a stand online or by pdf.
- The EUROVINO advisory board will check your application.
- Once you are successfully confirmed, you will receive your admission details.
That's why you should be there:
From the industry for the industry
Shaped and strengthened by a professional advisory board with a practical orientation and hosted by a trade fair company that supports you from A to Z.
Focus on wine
The centre of attention is your products and the exchange of ideas.
Germany and neighboring European countries
Concentration on the European market.
Meeting place for all players
EUROVINO is where curated suppliers of wine, sparkling wine and complementary products meet visitors from the wine, food, beverage, hotel and restaurant industries.
Attractive location
Karlsruhe Trade Fair is located in the heart of Europe and in the centre of Germany’s four largest winegrowing regions: Rheinhessen, the Palatinate region, Baden and Württemberg.
Transparent & fair
Clear and candid communication, along with a fair price/performance ratio thanks to a transparent cost structure as well as sustainable and recyclable stand construction.
Personal
We are there for you personally. We take care of your needs quickly and in a solution-oriented manner. Respect and individual advice are our top priorities.
Togetherness
We support your participation with an optimal approach to your target group via advertising and online campaigns, comprehensive press relations, listing of your wines in our EUROVINO Weinguide throughout the year, individualised online banners for your advertising activities as well as diverse value-added services (e.g. placement on the digital steles)
Voices from the branch
Dr. Hermann Pilz
Chairman of the Advisory Board of the EUROVINO Trade Fair
"The personal encounter, the tasting of wine and the direct exchange between wine producers, importers and distributors is an indispensable element of the wine market. Trade fairs will continue to be of great importance in the future for initiating business and acquiring new customers. Trade fairs must fit the industry. Effort and return must be in harmony."
Michael Kugel
“The wine industry faces major challenges and needs strong impetus as well as modern platforms for marketing and positioning. EUROVINO has quickly established itself as a successful and significant trade fair. The very positive feedback from exhibitors and visitors confirms just how valuable in-person interaction and a modern trade fair concept are, especially at this stage. I look forward to contributing to this positive development through my advisory role and expertise, and to actively supporting EUROVINO’s continued success story.”
Our premium partners
Our media partners
