EUROVINO - Trade fair for wine, 28 February + 1 March 2027
EUROVINO – Trade Fair for Wine
EUROVINO is entering its fourth edition and continues to establish itself as a central platform for the German-speaking and European wine markets. The focus remains squarely on wine as a product.
National and international exhibitors present a high-quality and extensive selection of wines and sparkling wines, both alcoholic and non-alcoholic, and find the fair to be the ideal setting to showcase both time-honored classics and new discoveries to a knowledgeable audience.
Trade visitors from retail, import/export, distribution, the hotel industry, and the restaurant sector use the fair to innovatively and quality-orientedly expand their product ranges, initiate business deals, maintain networks, and build new partnerships.
EUROVINO offers exhibitors the ideal platform to deepen existing business relationships, gain qualified new contacts, tap into concrete sales potential, and specifically and proactively address relevant customer segments in the German-speaking and European wine markets.
Accompanying events such as the networking evening or the Wine Experience tasting zones foster personal interaction in an atmosphere that is both relaxed and business-oriented.
Impressions of EUROVINO 2026
EUROVINO Weinguide
The EUROVINO Weinguide is our digital platform on which EUROVINO exhibitors present their wines and related information such as grape variety, region, winemaker or vintage all year round. In the EUROVINO Weinguide you can:
- discover wines and wineries
- search specifically for wines
- find wines that go well with food
- save favourites
- add notes
Register now for the EUROVINO Weinguide!
New & different – EUROVINO Innovation & Marketing Award
As part of New & different, the EUROVINO Innovation & Marketing Award, new ideas and innovations relating to product design, packaging and product presentation as well as the best marketing campaigns in the wine industry 2025 have been awarded for the second time at EUROVINO 2026.
ConVINOsation – The EUROVINO Podcast
In the context of EUROVINO 2025, the wine trade fair has launched ConVINOsation, the EUROVINO podcast: this provides an additional platform for current industry topics – discover all episodes from seasons 1 and 2 now!
Focus on wine - Personal. Relevant. Fair.
Focus on wine
Still wine, sparkling wine, semi-sparkling wine… for us, the topic of wine and its associated product groups is at the heart of our event. Our focus is therefore clearly defined and directly relevant for you as an exhibitor or visitor!
Personal
We, the EUROVINO team, are there for you and always at hand! We are happy to take care of all your requirements by providing exceptional co-operation. EUROVINO also offers the perfect platform for mutually rewarding, face-to-face conversations between exhibitors and visitors.
Relevant
Our mission is to offer a trade fair format that addresses current and forward-looking industry topics as part of expert area, as well as present a highly relevant range of exhibitors. In order to do so, our exhibitors are carefully curated. What does that mean? Please see below.
Fair
Focusing on the topics of ecology and sustainability, from cultivation to production and distribution – all are essential aspects of EUROVINO. The event is also committed to fairness. For example, on the exhibitor side, event organiser Messe Karlsruhe attaches great importance to a fair price/performance ratio through sustainable and reusable stand construction concepts, as well as a transparent cost structure. The same applies to visitors in the form of a fair price structure.
Want to learn more?
Here you will find further information on the sustainability concept of EUROVINO and the fields in which Messe Karlsruhe works in terms of sustainability.
The exhibitors at EUROVINO are curated: What does this mean?
In order to offer visitors a relevant and targeted range of exhibitors with market significance and representation, our exhibitors are curated by the EUROVINO advisory board.
This is how it works:
Our Advisory Board regularly reviews applications from potential exhibitors and carefully select those who will be accepted by EUROVINO based on quality, quantity and innovation criteria.
Sound harsh? Not at all. Anyone with a relevant range of products for trade, the hotel industry and
gastronomy can be sure of being accepted as a EUROVINO exhibitor.
Want to be part of the next selection round? No problem:
- Book a stand online or by pdf.
- The EUROVINO advisory board will check your application.
- Once you are successfully confirmed, you will receive your admission details.
That's why you should be there:
From the industry for the industry
Shaped and strengthened by a professional advisory board with a practical orientation and hosted by a trade fair company that supports you from A to Z.
Focus on wine
The centre of attention is your products and the exchange of ideas.
Europe
Concentration on the European market.
Meeting place for all players
EUROVINO is where curated suppliers of wine, sparkling wine and complementary products meet visitors from the wine, food, beverage, hotel and restaurant industries.
Attractive location
Karlsruhe Trade Fair is located in the heart of Europe and in the centre of Germany’s four largest winegrowing regions: Rheinhessen, the Palatinate region, Baden and Württemberg.
Transparent & fair
Clear and candid communication, along with a fair price/performance ratio thanks to a transparent cost structure as well as sustainable and recyclable stand construction.
Personal
We are there for you personally. We take care of your needs quickly and in a solution-oriented manner. Respect and individual advice are our top priorities.
Togetherness
We support your participation with an optimal approach to your target group via advertising and online campaigns, comprehensive press relations, listing of your wines in our EUROVINO Weinguide throughout the year, individualised online banners for your advertising activities as well as diverse value-added services (e.g. placement on the digital steles)
Voices from the branch
Dr. Hermann Pilz
Chairman of the Advisory Board of the EUROVINO Trade Fair
"The personal encounter, the tasting of wine and the direct exchange between wine producers, importers and distributors is an indispensable element of the wine market. Trade fairs will continue to be of great importance in the future for initiating business and acquiring new customers. Trade fairs must fit the industry. Effort and return must be in harmony."
Michael Kugel
“The wine industry faces major challenges and needs strong impetus as well as modern platforms for marketing and positioning. EUROVINO has quickly established itself as a successful and significant trade fair. The very positive feedback from exhibitors and visitors confirms just how valuable in-person interaction and a modern trade fair concept are, especially at this stage. I look forward to contributing to this positive development through my advisory role and expertise, and to actively supporting EUROVINO’s continued success story.”
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