Kick-off to the EUROVINO year 2025: Countdown to the trade fair for wine on 9 and 10 March starts with EUROVINO Day
Only two months to go until the second edition of EUROVINO on 9 and 10 March:
Then a curated selection of wine producers and marketers from Germany and other European countries will once again present themselves to visitors from the retail, gastronomy and hotel sectors at Messe Karlsruhe. The latter can already look forward to around 330 exhibitors and their high-quality portfolio of wine and sparkling wine products. This means that the figure is already above last year's final level of 305 exhibitors. An up-to-date overview can be found at any time at eurovino.info/exhibitors. In addition, this year three tasting zones, the Expert Area, the Networking Evening including award ceremonies on Sunday and the Power Breakfast at the start of both days of the fair will offer visitors and exhibitors added value.
Wine Experience is expanded to include alcohol-free
EUROVINO has three tasting zones for interested visitors this year: First, the Fair Wine Award tasting area, which, like the associated award, focuses on sustainable and environmentally friendly wines made from resistant and historic grape varieties. Second, the Wine Experience, a format that was already part of EUROVINO at its premiere in 2024 and will be presented in a larger format in its second year. The Wine Experience offers exhibitors another placement option and wine producers and marketers who are unable to attend EUROVINO in person an opportunity to exhibit their wines on site. This will now be supplemented by an additional tasting zone: with the Wine Experience – Alcohol-free, EUROVINO is addressing the needs of the market and a current industry topic and giving it even more visibility on site.

Expert Area offers advice services available at any time
In 2025, the Expert Area format developed by EUROVINO will be presented in the entrance hall of Messe Karlsruhe. The special feature here is that the experts will be available at eight counters throughout the day instead of being integrated into a timed lecture program. This means that visitors can obtain individual advice at any time on various current industry topics, including sustainability, profitability and employee training and development, without competing with the exhibitors’ visits to their stands in Hall 1. The overview of topics in the Expert Area can be found at eurovino.info/en/programme.
Networking Evening offers the new award “New & different”
In addition to the opportunity for exchange and networking as well as the presentation of the Fair Wine Award, the networking evening in the entrance hall at the end of the first day of the fair will for the first time include the presentation of the winners of the new EUROVINO Innovation & Marketing Award “New & different”. In contrast to the Fair Wine Award, this award does not focus on the “contents of the bottle”, but on everything “outside and around the bottle”: the five categories therefore range from the best product design and the best product presentation at the POS to the innovation of the year in wine marketing. A special feature is that the judging is carried out by two committees: In addition to a jury of experts, there is also a jury of students, i.e. industry newcomers. In this way, the award also provides entrants with explicit feedback on how their products and campaigns are received by the younger generation. Further information on “New & different” can be found at eurovino.info/award.
The Power Breakfast at the start of both days of the trade fair is another opportunity to exchange ideas: Freshly fortified by a small breakfast buffet and a keynote speech by motivational speaker Fabian Seewald on the stage in the entrance hall, exhibitors and visitors can then start the day of the trade fair and devote themselves to current industry topics and issues as well as the new vintages and other innovations in the context of the various EUROVINO formats and at the exhibitors' stands.

EUROVINO as a source of inspiration and solutions
In this context, Britta Wirtz, Managing Director of Messe Karlsruhe, concludes with a view to the exhibitors and visitors of EUROVINO: “With EUROVINO, we offer the industry - from producers to retailers and restaurateurs – a framework for new business impulses, but above all for individual solutions. EUROVINO sees itself as a reliable partner and a tailor-made sale and purchasing platform – especially in challenging times with changing consumer behaviour, rising costs and changing climatic conditions.”
Also, the new EUROVINO Day format, which will be focusing on “The wine industry in transition: from tradition to the future. What remains? What's coming?” is dedicated to current issues, challenges and trains of thought.
*****
About EUROVINO
Located in the center of the four largest German wine-growing regions of Rheinhessen, Pfalz, Baden and Württemberg, EUROVINO is aimed at wine producers, marketers and buyers with a focus on the German-speaking and European sales market. Everything you need to know about EUROVINO is always available at www.eurovino.info/en and on the social media channels LinkedIn, Instagram and Facebook.
Information for visitors including tickets (identification as a trade visitor is required) can be found at eurovino.info/en/visit. Relevant information for (potential) exhibitors can be found in the overview at eurovino.info/en/exhibit.