Interview with Claudia Stern

Claudia Stern, Agency for wine and event management, Cologne

What makes the topic of wine special for you and where does this fascination come from?

Good wine is an expression of terroir, people and culture. The wine world is colourful and full of people who take pleasure in it. In this context, it’s important to me that the good producers respect nature and continue to interpret it in new ways each year.

What is your favourite European wine?

That’s not easy – Pinot Noir from Burgundy and my native Baden, Champagne, Rieslings from exceptional sites in Germany, wines from Etna in Sicily and Chardonnays from Burgundy, the Jura and Baden. I also enjoy top wines from the Ribera del Duero, Chenin Blanc from the Loire and Blaufränkisch and Lemberger, if the winemakers know what they are doing.

With so many European wine regions to choose from - do you have a favourite?

Baden, Burgund, Champagne, Etna and Ribera del Duero .

Which wine-growing region in Europe is currently on the up?

Oltrepò Pavese, Etna, Jura and Ortenau.

Which topics and trends do you think will impact the wine industry most in the near future?

Changes in climate and consumer behaviour, i.e. drinking less but demanding better quality, and questioning where the wine comes from and how it is made.

You are an advisory board member of EUROVINO, which will take place for the first time in 2024: Why is EUROVINO relevant as a new trade fair format?

EUROVINO will be a modern European wine fair. It fills a gap in the trade fair calendar by providing an event that is the perfect format for both exhibitors and buyers.

Claudia Stern

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