Interview with Andreas Behrens
Andreas Behrens, EDEKA Familie Behrens
What makes wine special for you?
As a full-range retailer, I see the wine department as a special addition to our food range, especially when it comes to indulgence. The higher the quality of the food on offer, the better I sell the corresponding wines. The interplay makes all the difference.
What is your favorite European wine?
Currently the Benjamin de Rothschild Macan 2017.
With so many European wine-growing regions, do you have a favorite?
Rioja, Spain in general!
What role does the topic of sustainability play in the context of wine, especially with regard to your wine range? Has your range changed or will it change with regard to this topic in recent years?
The demand is constantly changing in terms of sustainability; it started years ago with the demand for vegan wines, followed by the demand for organic wines, and currently the demand for alcohol-free wines is increasing. We are constantly trying to optimize our range in this respect, but the offer also needs to improve. Good non-alcoholic wines are (still) hard to find.
You are now also contributing your practical expertise to EUROVINO as a member of the advisory board.
What appeals to you about this new task? And why is EUROVINO important for the industry as it is still a young trade fair format?
As a representative of the stationary trade, I am pleased to represent its interests and to be able to help develop the trade fair further. EUROVINO offers a relevant range of products in a concentrated format and is therefore easy to visit in one day, which I also see as an advantage over other trade fairs.
