New & different – EUROVINO Innovation & Marketing Award
As part of New & different, the EUROVINO Innovation & Marketing Award, new ideas and innovations relating to product design, packaging and product presentation as well as the best marketing campaigns in the wine industry 2024 were honoured for the first time at EUROVINO 2025.
New & different is a competition that does not focus on and evaluate the wine itself, but on marketing “outside and around the bottle”. Divided into five different categories, all measures designed to make the wine or sparkling wine successful are analyzed and evaluated:
• Best product design
• Best packaging
• Best product presentation at the POS
• Best marketing campaign
• Innovation of the year in wine marketing
The “New & different - EUROVINO Innovation & Marketing Award” is judged by a jury of experts and one winner is chosen for each category with the addition “experts' choice”.
In addition, all entries are judged by a jury of students from Heilbronn University's Wine Marketing and Management course. This new and young jury analyzes in particular the extent to which the innovations or campaigns also appeal to the younger target group and whether sustainable and long-term perspectives are being pursued.
So there are two winners in each category - the winner of the expert jury and the winner of the “young choice”.
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The New & different award ceremony took place for the first time as part of the EUROVINO 2025 networking evening on 9 March.
Find out more here:
Congratulations to all winners!