New & different – EUROVINO Innovation & Marketing Award
As part of New & Different, the EUROVINO Innovation & Marketing Award, EUROVINO 2026 will for the second time honor new ideas and innovations in product design, packaging, and product presentation, as well as the best marketing campaigns in the wine industry in 2025.
New & different is a competition that does not focus on and evaluate the wine itself, but on marketing “outside and around the bottle”. Divided into five different categories, all measures designed to make the wine or sparkling wine successful are analyzed and evaluated:
• Best product design
• Best packaging
• Best product presentation at the POS
• Best marketing campaign
• Innovation of the year in wine marketing
The “New & different - EUROVINO Innovation & Marketing Award” is judged by a jury of experts and one winner is chosen for each category with the addition “experts' choice”.
In addition, all entries are judged by a jury of students from Heilbronn University's Wine Marketing and Management course. This new and young jury analyzes in particular the extent to which the innovations or campaigns also appeal to the younger target group and whether sustainable and long-term perspectives are being pursued.
So there are two winners in each category - the winner of the expert jury and the winner of the “young choice”.
Register now for New & different, the EUROVINO Innovation & Marketing Award!
The New & different Awards ceremony will take place on March 2 as part of EUROVINO 2026.
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You can find the review of the award ceremony at EUROVINO 2025 here: